top of page


HOW TO MAKE YOUR HOME FEEL CALMER: WHAT TO DISPLAY AND WHAT TO HIDE
When people ask me how to make their home feel calm and welcoming while real life is happening inside it, they often assume the answer is to get rid of more things. Sometimes it is. But often, the real answer is deciding what deserves to be seen and giving everything else a thoughtful place to live, maybe behind some really snazzy custom cabinetry or inside a funky vintage dresser! We remember the things we notice in a beautiful home. A handmade bowl on an open shelf. A stack


THE DESIGN DECISIONS THAT SHAPE A HEALTHY HOME
A healthy home cannot be created by choosing a few natural finishes at the end of a project. It has to be planned from the beginning. Before we begin construction, our goal is to have 99 percent of the project figured out. That includes the floor plan, cabinetry, lighting, plumbing, appliances, tile layouts, materials, ventilation, water filtration, and the important details that affect how the home is built. We consider how the materials may affect the air you breathe, how l


WHY CONNECTION IS THE MOST IMPORTANT DESIGN FEATURE
When most people begin planning a renovation, they focus on the things they can see. The cabinetry. The countertops. The lighting. The flooring. These decisions matter. They're the details that give a home its character and beauty. But years after a renovation is complete, those aren't usually the things people remember most. They remember the conversations around the kitchen island that stretched long after dinner. Weekend mornings spent making pancakes with children. Friend


RENOVATION DECISIONS THAT SAVE MONEY LATER
Renovating a home is full of decisions that affect your budget. Some feel obvious, while others seem like small details in the moment. The reality is that many of the choices that cost a little more upfront are the ones that save you the most money over the life of your home. We often remind clients that renovation budgets should be measured in decades, not years. Looking beyond the initial investment almost always leads to smarter decisions and a home that performs better ov


A BETTER WAY TO SHOP FOR A SOFA
Choosing a sofa is one of the biggest furniture decisions you'll make for your home. Unlike a coffee table or accent chair, your sofa becomes part of your everyday life. It's where mornings begin with coffee, family gathers after long days, friends settle in for conversation, and quiet weekends are spent reading, watching movies, or simply slowing down. It's also one of the largest investments you'll make when furnishing your home. Yet for something so important, most people


THE ROLE OF TEXTURE IN CREATING CALM INTERIORS
Here's something we don't talk about enough. Texture. Not the kind you immediately notice when you enter a space, but the kind you feel as you experience it. It's often the difference between a home that looks beautiful and one that actually feels peaceful to live in. We spend a lot of time talking about color palettes, lighting, cabinetry, and furniture. Those things matter. But texture is what gives a home depth. It's what softens a room, creates warmth, and makes you want


HOW HOME LAYOUT QUIETLY SHAPES OUR DAILY STRESS
Let's cut to the chase. If your home constantly feels cluttered, chaotic, or hard to keep up with, the problem may not be your storage, furniture, or even the size of your house. It may be your floor plan. We see it all the time. A kitchen that looks beautiful on paper but creates traffic jams every morning. An entry that has nowhere for backpacks, shoes, packages, or sports gear to go. A pantry that's too far from where groceries actually get unloaded. A laundry room that re


WHY SOME ROOMS FEEL COMFORTABLE AND OTHERS DON'T: THE PSYCHOLOGY OF CEILING HEIGHT
You can feel it the moment you walk into a room. Some spaces feel calm and welcoming. Others feel expansive and dramatic. And some feel surprisingly uncomfortable, even when they're beautifully designed. While furniture, materials, and lighting all play a role, one of the most influential design elements is often overlooked: The ceiling. Ceiling height affects how we experience a space on both a practical and psychological level. It influences acoustics, natural light, propor


WHY TRADITIONAL HOMES OFTEN FEEL MORE COMFORTABLE
Some homes just feel good the moment you walk through the door. The rooms feel calm. The temperature feels balanced. The space feels comfortable in a way that's hard to explain. We've noticed this often when walking through older homes. Even homes that haven't been updated in decades can feel surprisingly pleasant to spend time in. Many people assume that comfort comes from newer systems, larger spaces, or luxury finishes. In reality, it often comes from something much simple


WHY BIGGER WINDOWS DON'T ALWAYS CREATE BETTER HOMES
One of the most common requests we hear from homeowners is: "Can we make the windows bigger?"


WHY YOUR HOME FEELS NOISY (EVEN WHEN IT'S NOT)
WHAT THIS MEANS A home can feel noisy even when it’s technically quiet. This usually isn’t caused by one loud sound. It’s the result of sound moving through the space in a way that creates constant background activity your brain has to process. Even if you don’t notice it right away, your body does. WHY A HOME CAN FEEL NOISY WITHOUT OBVIOUS NOISE Most design decisions focus on what we can see layout, materials, color, lighting Sound is rarely considered, even though it affect


WHY SOME NEW HOMES FEEL STUFFY
Some people love the smell of a new home. Others feel it immediately and want to open a window. Both reactions are pointing to the same thing.


WHY DAYLIGHT IS ONE OF THE MOST IMPORTANT ELEMENTS OF A HEALTHY HOME
Let’s talk about daylight. It’s one of the most overlooked elements in a home. Most people think about it in terms of brightness - how much light a space gets, or whether it feels open or dark. But light is doing a lot more than that. It shapes how a space feels, how your energy moves throughout the day, and even how easily you wind down at night. Your body is constantly responding to it, whether you’re thinking about it or not. For most of human history, daily life followed


UNDERSTANDING VOCS IN THE MATERIALS AROUND US
Let’s talk about “non toxic,” “eco friendly,” and “natural”. These words are everywhere right now. And they sound great. They’re meant to feel reassuring. But the truth is, most of them are not standardized or tightly regulated. So a product can say “low VOC” and still be off gassing. It just means it falls under a certain limit, not that it’s free of chemical emissions altogether. That’s usually the disconnect. It’s not that brands are trying to mislead people. It’s that the


THE INVISIBLE CHEMICALS LIVING INSIDE OUR HOMES
Most people think about their homes in terms of how they look, how they function, and how well they hold up over time. What almost never gets considered is what those materials are actually releasing into the air once everything is installed. Every material carries a chemical story. And for many modern building products, that story doesn’t end when the project is complete. What’s actually happening There’s a term for this called off-gassing. It refers to the release of chemic


WHY REST DOES NOT ONLY HAPPEN AT NIGHT
Most people think rest happens when the lights go out. We move through the day handling work, responsibilities, and decisions, then finally collapse at night hoping sleep will undo the stress we’ve accumulated. I’m guilty of this too. But the body does not actually recover that way. The nervous system does not wait until bedtime to reset. It has been responding to your home all day long. Light, sound, materials, movement, safety, stimulation—every element in a space sends sig


DESIGNING HOMES FOR LONG-TERM HEALTH + LONGEVITY
Most homes are designed for a snapshot in time. How they look right now. How they photograph. How they might resell. Very few are designed around the question I care most about: How will this home support the family and the body over the next ten, twenty, thirty years? When I talk about longevity in home design, I am not talking about anti-aging features or planning for worst-case scenarios. I am talking about homes that continue to feel good to live in as life changes. Hom


HOW YOUR HOME AFFECTS YOUR STRESS LEVELS
Most of us think of stress as something that comes from outside the home.Work . Schedules. Screens. The pace of everything. But there is another source that is quieter and far more constant. Your home. I hear versions of this all the time.“I never really relax here. I can’t figure out what’s missing.”Or, “Everything looks nice, but I still don’t love it.” Almost always, people assume that means they are doing something wrong. It usually has nothing to do with that. Your body


HOW HEALTHY HOMES ACTUALLY WORK
DESIGNING FOR WELLBEING IN 2026 Healthy homes are no longer a niche idea. In 2026, more people are starting to notice something specific: their homes look good, but they do not always feel good to live in. In our work, we hear the same concerns repeatedly. I want my home to be healthy, but it feels overwhelming, and I do not know where to begin.I want my space to feel peaceful, but I have little kids or messy pets, and it never quite feels calm.I love my home, but it still fe


FROM CLINE TO COMMON FORMME -- A NEW CHAPTER IN DESIGN
We’re excited to share that Cline Company is evolving -- our new name is Common Formme. Common Formme is the same design-build firm our clients know and trust, now articulated around a more refined vision and intentional approach to design, wellness, materials, and the way people live in their homes. I (Emily) have been immersed in this business for as long as I can remember. My mom, Tami Cline, has spent decades creating beautiful, well-built spaces, and my dad laid the foun

CO MM ON
FOR MM E
bottom of page