top of page


WHY SOME NEW HOMES FEEL STUFFY
Some people love the smell of a new home. Others feel it immediately and want to open a window. Both reactions are pointing to the same thing.

Emily (Cline) Ellstrom
5 hours ago3 min read


WHY DAYLIGHT IS ONE OF THE MOST IMPORTANT ELEMENTS OF A HEALTHY HOME
Let’s talk about daylight. It’s one of the most overlooked elements in a home. Most people think about it in terms of brightness - how much light a space gets, or whether it feels open or dark. But light is doing a lot more than that. It shapes how a space feels, how your energy moves throughout the day, and even how easily you wind down at night. Your body is constantly responding to it, whether you’re thinking about it or not. For most of human history, daily life followed

Emily (Cline) Ellstrom
Apr 224 min read


UNDERSTANDING VOCS IN THE MATERIALS AROUND US
Let’s talk about “non toxic,” “eco friendly,” and “natural”. These words are everywhere right now. And they sound great. They’re meant to feel reassuring. But the truth is, most of them are not standardized or tightly regulated. So a product can say “low VOC” and still be off gassing. It just means it falls under a certain limit, not that it’s free of chemical emissions altogether. That’s usually the disconnect. It’s not that brands are trying to mislead people. It’s that the

Emily (Cline) Ellstrom
Apr 153 min read


The Invisible Chemicals Living in Our Homes
Most people think about their homes in terms of how they look, how they function, and how well they hold up over time. What almost never gets considered is what those materials are actually releasing into the air once everything is installed. Every material carries a chemical story. And for many modern building products, that story doesn’t end when the project is complete. What’s actually happening There’s a term for this called off-gassing. It refers to the release of chemic

Emily (Cline) Ellstrom
Mar 253 min read


Why Rest Does Not Only Happen At Night
Rest Does Not Start at Bedtime. It Starts With Your Home Most people think rest happens when the lights go out. We move through the day handling work, responsibilities, and decisions, then finally collapse at night hoping sleep will undo the stress we’ve accumulated. I’m guilty of this too. But the body does not actually recover that way. The nervous system does not wait until bedtime to reset. It has been responding to your home all day long. Light, sound, materials, movemen

Emily (Cline) Ellstrom
Mar 56 min read


Designing Homes for Long-Term Health + Longevity
Most homes are designed for a snapshot in time. How they look right now. How they photograph. How they might resell. Very few are designed around the question I care most about: How will this home support the family and the body over the next ten, twenty, thirty years? When I talk about longevity in home design, I am not talking about anti-aging features or planning for worst-case scenarios. I am talking about homes that continue to feel good to live in as life changes. Hom

Emily (Cline) Ellstrom
Feb 45 min read


How Your Home Affects Stress Levels (And What Designers Actually Look At)
Most of us think of stress as something that comes from outside the home.Work . Schedules. Screens. The pace of everything. But there is another source that is quieter and far more constant. Your home. I hear versions of this all the time.“I never really relax here. I can’t figure out what’s missing.”Or, “Everything looks nice, but I still don’t love it.” Almost always, people assume that means they are doing something wrong. It usually has nothing to do with that. Your body

Emily (Cline) Ellstrom
Jan 295 min read


How Healthy Homes Actually Work
DESIGNING FOR WELLBEING IN 2026 Healthy homes are no longer a niche idea. In 2026, more people are starting to notice something specific: their homes look good, but they do not always feel good to live in. In our work, we hear the same concerns repeatedly. I want my home to be healthy, but it feels overwhelming, and I do not know where to begin.I want my space to feel peaceful, but I have little kids or messy pets, and it never quite feels calm.I love my home, but it still fe

Emily (Cline) Ellstrom
Jan 215 min read


From Cline to Common Formme – A New Chapter in Design
We’re excited to share that Cline Company is evolving -- our new name is Common Formme. Common Formme is the same design-build firm our clients know and trust, now articulated around a more refined vision and intentional approach to design, wellness, materials, and the way people live in their homes. I (Emily) have been immersed in this business for as long as I can remember. My mom, Tami Cline, has spent decades creating beautiful, well-built spaces, and my dad laid the foun

Emily (Cline) Ellstrom
Jan 162 min read


The FORMME Method: Designing Homes That Support Life
We believe a home is more than a collection of beautiful rooms — it’s a living environment that shapes how you feel, move, and connect every day. That’s why we created the FORMME Method, a framework that guides every design decision we make. It ensures that each space we craft is viewed through the lens of wellness, flow, and meaningful living. The Six Zones of the FORMME™ Method 1. FLOW – Work + Movement This element of our design process explores productivity, creativity, a

Emily (Cline) Ellstrom
Jan 163 min read
bottom of page